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Timeless logos focus on quality over quantity, removing many of the unnecessary elements and crazy ideas and focusing on what works. For instance, McDonald’s golden arches have remained unchanged for decades, as has Coca-Cola’s iconic word mark. Instead, a timeless logo is one that will remain relevant and connect with users no matter when it is being used. These logos may look good now, but they will probably need to be redesigned later to keep them current. It’s always tempting when you design a logo that incorporates current design trends and fads, but it’s not always the best decision. The best logos stand out from the pack because they remain relevant and effective over the years. Symbols are also important when building connections between your brand and the ideas and values behind it. Symbols are important aspects of a logo because they can be used by themselves as a simpler version of your logo. More angular and thin fonts are ideal for highlighting a company that works in technology while softer cursives are excellent for companies that work in jewelry or women’s products.įinally, choosing the right symbol is a key aspect of establishing a visual anchor for your logo. Fonts help communicate your brand’s tone and its values, which ultimately help define your personality better. The second important component is the font used in the logo or word mark. A company that sells toys for children may choose bright colors that communicate energy, fun, and excitement.
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A primary component is the use of colors in your logo, which can trigger different emotions and show your brand’s personality to consumers. More importantly, they clearly communicate a brand’s personality and identity.
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The first quality great logos share is that they’re relevant to the markets their companies target. Overall, the most important aspect is to focus on using as few elements as possible to communicate your brand’s identity. Other great designs for a simple logo include letter and word marks, which dispense with images and focus instead on communicating brand personality directly with fonts and colors. For instance, a symbol is a powerful way of creating simplicity, as it can instill a mental association with a particular set of values or ideas. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form. Simple logos focus on highlighting the most important parts of a brand’s personality with limited real estate. A simple design can express your brand’s personality concisely and effectively. Simplicity is a key ingredient for logos because most consumers only focus on a logo for a short time. From Nike’s single swoosh to Apple’s eponymous design, simple logos are easy to recognize and remember. Many of the most impactful and successful logos in history are surprisingly simple.